Comments and help on web development.
18  10 2010

How To See Demographics (Age & Gender) Of Your Visitors

Do you write for the right age-group on your blog?

When I first activated my WordPress plug-in on my main blog I expected to see that all my visitors would be male and 18 to 24 years old. Boy, was I surprised when I saw that only 15% of my visitors fell into that age group. A whopping 85% of my visitors are actually older than I thought!

How does knowing your visitors age and gender help you and your blog?

The answer is: it depends on your blog. Imagine you are writing about the fashion trends and think about writing a series about new, undiscovered designer for female cloth. When you take a look at your demographics you might discover that 90% of your visitors are male for whatever reason. Wouldn’t it make more sense to change the idea to write a series about designers for male cloth instead?

Can you see the importance of knowing the age-group, too? It doesn’t make sense to write about baby-fashion if your audience are 18-24 designers.

Discover where your readers linger!

If you think you know your audience enough already, you might want to attract new readers. With my WordPress plug-in you know where your potential new audience is: Check out which social network your current visitors are using, and chances are that you’ll find new readers there.

Here’s how the plug-in looks like:

How to get the WordPress plug-in

Either search for “Blog-Demographics” from within WordPress’ plug-in installer, or download “Blog-Demographics” from here.

So tell me male reader, between 25 and 44 years old:
What would you use “Blog-Demographics” for?

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